MEA Digital Demand Generation & eCommerce Leader

Key Responsibilities:

• Work with country operations to define local eCommerce strategies and transformation plans and set up related online/e-business KPIs, processes and governance
• Ensure local account plans are aligned to eCommerce strategy, deploy eCommerce playbook and enablers, and maximize online revenue
• Drive with countries the cross-functional implementation and/or transformation of processes & tools enabling eCommerce
• Identify & qualify new potential platforms and business models and develop them together with countries into new businesses
• Qualify, prioritize and deploy BU eCommerce initiatives into country operations
• Understand country needs and specify eCommerce content and technology enabler requirements to Global eCommerce team and Business Units
• Ensure consistent workflows, roll-outs / releases of eCommerce content and technology enablers with selected countries
• Provide country operations guidance and best practices on eCommerce enablers (commercial policy, processes, marketing, analytics, etc…)

Internal Relationships:

The role holder will be in frequent relations with:

• Global Ecommerce & Distribution Team – Receive guidance and input for local strategies, co-define eCommerce content and technology enablers requirements / roadmaps and co-drive their roll-out
• Country eCommerce, Digital Customer Experience, Channel Teams – Co-drive eCommerce strategy, execution and transformation, as well as, to co-drive an end-to-end omni-channel experience for customers
• Country Executives – Critical to nurture a high-quality relationship with relevant business and functional heads

External Relationships:

• Key e-business related partners in the countries: E-tailers, DIY, Distributors
• Ecommerce related providers

Relevant experience:

• Minimum 7 years of e-commerce, digital marketing, and/or digital product management
• Direct B2C/B2B eCommerce experience (at least 2 years) or online agency background
• Experience in developing e-tail and marketplace channels
• Understanding of web analytics and experience leveraging analytics to drive conversion optimization, personalization, and overall ecommerce/product growth
• Experience in value chain analysis and developing new online business models
• Successful experience in developing customer centric solutions – needs analysis, value proposition definition, customer journey design
• Understanding of digital marketing tools and instruments (SEM, SEO, Affiliate, Retargeting…)
• Technical understanding of webshop / ecommerce systems is a plus
• Experience in Tech is a plus

Required competencies:

Leadership

• Caple to lead teams and collaborate with stakeholders in a matrix environment
• Capable to inspire others and get work job done through others
• Capable to lead with high performance non-hierarchical attached teams
• Excellent relationship management and influencing skills
• A team player who succeeds through collaboration
• Capable to work in a multicultural environmen

Business development

• Able to define practical business strategies, solutions and innovative business models
• Very strong customer focus
• Able to develop strong commercial relationships
• Entrepreneurial spirit

Strategic and analytical thinking

• Able to think ‘outside-the-box’ and bring creative and practical solutions define practical business strategies and solutions
• Excellent analytical ability
• Able to transform strategic thinking into operational business initiatives that deliver tangible business outcomes
• Data driven and familiar with agile / lean product development mehtodologies
• Structured and results oriented. Capable to distinguish between must-have and nice-to-have
• Effective written and oral communication. Able to adjust messages to fit the audience
• Passionate and ambitious
• Languages: English. French and Arabic are a plus.

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We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

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